Sizeer decided to transfer their ongoing loyalty programme to an app so as to make it easier for the customers to use their services. The mobile app was to bridge the online and offline world allowing its customers to experience the brand anew. There were plans to enrich the app with a sales module later on. The app was to become the most convenient way to shop, where the customer could check their shopping history, number of points, rewards or discounts they collected. Also, users would receive push notifications with information on current special offers or brand-related events.
Sizeer
Sizeer is one of multibrand chain stores which belong to Marketing Investment Group. The Group is present at a variety of markets across Mid-Eastern Europe and generates profits of over 700 million PLN. Sizeer has been cooperating with such brands as Adidas, Nike, Fila, Puma, Reebok, New Balance, Vans or Timberland for many years now, focusing mainly on best sneakers and streetwear fashion.
Why?
The problem was…
How?
What we did to solve the issue?
First, we held a workshop session where we worked out the app’s functionalities and usage. Next, we collaborated on UX design prepared by the MIG team. What proved to be our greatest challenge was to implement and integrate the multi-channel loyalty programme. Its attractiveness and at the same time technical complexity stem from the fact that the programme accumulates points from a variety of sources onto a single user account.
What we did?
The end result was…
Stage one resulted in a loyalty app based on a system of reward points, as well as other financial perks such as discounts or special offers. Having published the app, our team implemented a native shopping loyalty app for iOS and Android, both smartphone and tablet-friendly, which benefits from the latest technologies as offered by Flutter. The app contains a loyalty programme which awards points not only for each purchase, but also on completing a series of tasks suggested in the app. An essential part of the app that increased its value added was to feasibly enable users to ‘try on’ shoes using Augmented Reality (AR).
Dynamic homescreen
Homescreen relies on banners to relate information about special offers, discounts and special collections. you can search products by code, alongside a more traditional search keywords
Loyalty account
Customers gain access to a scannable card that can be used at the check-in in a physical store. Once logged in, users can view their up-to-date number of points collected on their account, as well as any tasks which can help them earn more points.
Augmented Reality
Use of AR allows users to see a shoe rendered on their own feet. Such an experience makes users more inclined to buy a chosen model.
